OVERVIEW
BIREF
RESEARCH
OUTPUT

Project Summary

PROJECT TYPE
@ GE Appliances Internship Project
Shipped to Dev Team
TEAM
Individual Project
DURATION
08.2022 - 10.2022
SmartHQ is a smart home app that lets the users to manager and control smart appliances from GE house of brands at home. Its key features include remote control, voice control, notifications from smart appliances, and appliance service alert.

Currently, smartHQ is transitioning into new 2.0 version, and our team is building a new design system with a more systematic approach. In this project, I was in charge of defining the components for the 1000+ appliances’ control page, while the rest of team defined the visual system, and components for other key pages (home page, appliance commissioning page)...

01. Context & Brief

Current Onboarding Screen

Our current onboarding screen is text heavy and visually unappealing, which make the first time users unlikely to read through the text before sign-up. The tone of the copy also feels cold and robotic.

Design Brief

Redesign the onboarding experience to make the users feel welcomed and excited about using smartHQ, at the same time highlight the latest app features, while convey GE appliance’s brand image as premium quality, high-tech, and versatile.

02. Research & Brainstorm

Copywriting

I started craft the copy and think about what we want to highlight as a brand. I came up with three key messages that we need to highlight for the first-time users:

1. Versatility: GE has a house of brands with 1000+ appliance models. SmartHQ allows the users to manage all the GE appliances in one app.
2. Technology: Voice assistant and remote control are the latest high-tech features. which could help users to manage their house effortlessly.
3. Possibilities: GE works with lots of third party partners (innit, google assistant, amazon alexa, hesten pan) to support advanced user features.

Full Animation

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