Hackathon Project for Hugo Boss
My Role: Designer + Creative technologist
“3D Fitting Room” is is a 48-hour fun hackathon team project. Our challenge setter Hugo Boss is looking for a new approach to bring the fashion show to a wider public under the pandemic. In our project, we incorporated the fashion show, live try-on, and a squirrel version of the show in one app, aiming to increase the brand reach among the younger audience.
This project won the first place at BadenWürttemberg hackathon at the fashion category. This creative direction is currently being reviewed inside Hugo Boss as a potential showcase.